Sure To Rise: The Edmond's Story

Peter Alsop, Kate Parsonson, Richard Wolfe

Edmonds is one of New Zealand's best-known brands - its radiant sun and 'Sure to Rise' promise have embellished baking powder labels and the much-loved Edmonds Cookery Book for over a hundred years and are now embedded in our popular culture. The man behind the company, Thomas Edmonds, came to New Zeala...